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Should you buy a car during the festive season?

India is the land of festivals and there is a festival lined up, almost every month of the year. It is a common belief amongst consumers in India that a big purchase, mostly cars and houses, should be bought on an auspicious day or occasions. Festivals are a source of positive energy and are considered to be lucky for taking any important decisions.

Enterprises now understand the sentimental value that is attached to festivals, when it comes to the population of India. Therefore, there are several sales and offers that make rounds in the market, during the festive seasons. But is the festive season the right time for a car purchase?


Let’s understand the advantages and disadvantages for the same.



  • Festivals like Diwali, Dhanteras and Akshay Tritiya are considered to be celebrations of prosperity and the best days to buy capital. Manufacturers and dealers mostly offer exciting deals and offers on these days, which makes buying a car easier.


  • On these days, enterprises also provide cashback offers to encourage more and more sales. Along with the cashbacks, dealers mostly provide free accessories like wheel covers, seat covers, music systems, tool kit and much more.


  • The festive season is an ideal time to exchange your old car for a brand new car as there are good offers and exchange bonuses available. Festivals are a time when most of the industries are offering discounts or benefits. Buying a car during this time can help you save up on a lot of money on car insurance, as well.


  • Car manufacturers often launch new models during the festive season, which gives the customer a plethora of choices when it comes to the new car. There are also several launch offers available.



  • Offers are mostly restricted to the older models. The popular models are generally overlooked when it comes to the festive offers.


  • Year-end is often considered to be the best time to buy a car as the manufacturers are trying to clear their stocks before the new models come in. This is an ideal time to make a good deal.


Festival or not, Kuwy is present 365 days to make your car finance journey easy and hassle-free. Kuwy is India’s first automotive fintech platform that connects dealers, lenders, OEMs and customers digitally. It simplifies auto loans by facilitating end-to-end digital loan approval, processing and disbursal. So, all you need to do is download the Kuwy app and get your hands on your dream car, soon!

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